In order to get the most out of your blog in terms of positioning, it is necessary to master some basic concepts when it comes to the use of links. In this case we are going to talk about a type of link that has always caused a lot of controversy and whose use more than once can save your website from a possible penalty, this will be your life insurance on your blog: No-Follow links. We will show you how to put a link no follow.
We will try to see what they are, what they are for and how they are put in manually so that you can use them on a day-to-day basis and know how you can put a no follow link. This type of links (no follow) was created by Google (specifically by Matt Cutts) in 2005. Its mission was to establish a type of “white” link, that is, it did not provide any kind of Seo benefit such as the transmission of PageRank or Link Juice.
Before this type of link was created, all the links on the Web were “Do-Follow” and a non-follow link could not be placed, which made pages of great authority such as Wikipedia constantly spammed by people who longed to have A link inside pointing to your website. The possibility of putting a link not follow came to end all this.
When should you put a no follow link?
The use we must make of this type of link covers several perspectives. Keep in mind that its use should be done in moderation, since on the one hand it is telling the search engine that we don't trust the site we link to. The best thing within a Web (the most natural) is to combine the use of both Follow links and put No Follow links.
These are the cases where it is best to put a No-follow link:
- When we want to link a blog that brings more value to the content of our post, but we distrust the positioning practices that this blog has been able to perform or we suspect that it could have been penalized, then we can put a no follow link.
- When we link to blogs with different themes than ours. If you have a law blog you should link to other law sites but not "cooking."
- When we link from the (less and less) famous Blogroll to other “Friendly Websites,” because if the link we put to them from this section is No-Follow it will no longer be harmful to those Webs.
- If you are the owner of several blogs and you are going to link them all to the footer for aesthetic or brand reasons (the most toxic area where you could put them) you should put some non-follow links. This way you will avoid possible penalties.
- When we link to the competition. This point has nuances, since it is good to link people from your same niche always trying to make them blogs with more authority than yours. But for example in a commercial blog, I would not link to another engine website since it is direct competition and I repeat, in a commercial sense.
- It is also convenient to put some links not follow within the sections of our own blog to the typical sections of "Who I am", "Legal notice" etc. Since they are pages that we are not so interested in indexing as for example the page of products and services.
Having said this…
To change a Follow link and put a no follow link you must insert a small line of code in the link itself. This line receives the name of "tag" and when making use of it we will be telling the search engine spiders that we are not interested in following that link.
The code of a link with the Rel No Follow label already added is as follows:
<to href=“Http://www.TuBlog.com” rel=“Nofollow”>
What you need to modify is the url you want to link to and put a no follow link.
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