This innovative awareness campaign can be very effective in preventing litter from being thrown on the street.
Every day in Hong Kong, more than 16,000 tons of waste is dumped in the streets and public spaces
That is why the Hong Kong Cleanup environmental organization, together with The Nature Conservancy and the Ecozine portal, have carried out this awareness campaign against “littering” on the streets of Hong Kong.
In the campaign video, activists show how they will use science to publicly publicize the appearance of people who throw trash in the city.
Can they really create an image of you from a candy wrap you threw on the sidewalk?
To determine the profile of people who threw waste on the streets, the DNA they left in chewing gum, cigarette butts or cans of drink is obtained.
Then, a statistical analysis of robot portraits of people signed with the help of other data concerning the place where the garbage was located is carried out.
And as if this were not enough, in addition to finding the culprit, the advertising agency Ogilvy & Mather Group is responsible for making public the image of the "guilty" in bus stops, shop windows, media and various social networks.