Digital Trends 2019 | Seo in Barcelona


digital trends 2019

The top of digital trends of 2019 It was presented and prepared with the contribution of the advertising, marketing and digital communication association in Spain. This article is governed as a reference in the industry and has been inspired by the main Tranakp Commissions of IAB Spain, in order to show and analyze the markets that will stand out in the coming years.

The top of digital trends of 2019 It was presented and prepared with the contribution of the advertising, marketing and digital communication association in Spain. This article is governed as a reference in the industry and has been inspired by the main Tranakp Commissions of IAB Spain, in order to show and analyze the markets that will stand out in the coming years.

According to trends, the following areas will set the course for 2019/2020:

Data regulation: 2019 will be considered a year of readjustments, in which the new rules of the Data Protection Authorities will be configured. On the other hand, it is expected that this year the Spanish Agency for Data Protection, will publish the update on the Guide to the Use of Cookies.

Mobile innovation: With the development of 5G, the mobility and coverage that users can obtain will be increased, and with this, services will be renewed faster. On the other hand, Google will continue to celebrate and applaud the AMP (Accelerated Mobile Pages) results against the old ones.

Online Audio: Smart speakers have featured at the end of 2018, beginning with authority in 2019. Therefore, the vast majority of brands set out to develop their own voice. It should be noted that, these must have a special audio identity, not only focused on advertising, but on the possibilities offered to consumers.

Branding: During the outcome of 2019, an increase in the development of branding strategies can be observed, however, it should be noted that these will not be presented in the mode of advertising campaign, but, that they will focus on all those points of contact between customers and brands; that is, to provide from the experience of the products or services to the contribution of social projects.

e-Commerce: As they explain to us from the agencyseocanarias.es, thanks to the code for the development of ad-hoc functions in the Alexa-like platforms, and the advancement of SEO through voice, trade by voice use will be facilitated at the end of 2019. Therefore, the use of social networks as sales channels should be highlighted.

Native Advertising and Branded Content: This market is related to a trend focused on the generation of content with interests for the direct target, inspired according to the category of the advertiser, regardless of whether it maintains a relevant brand presence on the internet. Since they have the purpose of obtaining qualified data.

It should be noted that the purchase of Native Advertising will experience an industrial growth in the course of 2019, while the payment model will slowly move towards the CPM. On the other hand, the format that expresses a higher level of relevance, referring to investments, will be that of video.

Digital Out Of Home: Also known as DOOH. It is one of the areas that will have the greatest impact this year, taking even more importance as it unfolds; because, due to the constant advancement of technology, a greater amount of information can be obtained.

Investments in e-Sports: Investors of e-Sports equipment have increased since 2018, and it is predicted that the number will increase during 2019; Similarly, it should be noted that a large number of brands are entrusting their assets to this sector.

It is considered a wonderful opportunity for advertisers who want to join directly in teams and leagues or, on the contrary, who want to contribute simply as a sponsor. On the other hand, they are able to enter the market linked to new generations, among which are Millennials and Generation Z.

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