You have to start being clear, without target there is no businessThe difference with respect to previous years is that we currently have many more tools to know all the information we need about our customers and thus be able to offer more adapted services. In addition, knowing our audience gives us the advantage of being able to classify it in the different stages of the sales funnel.
When we talk about the concept of "Target" We refer to: the set of people who have a series of qualities and characteristics that have the capacity or there is the possibility that they may become a consumer of the product or service in the future.
All the resources and efforts that the company dedicates to marketing (online and offline) should be focused on this group of people. To be able to explain it more simply, we say that the target can be Any person who may have an interest in what we sell. You can take different parameters to define your target, we in this post want to mention 3 that we consider important to choose.
What do we need to know about the target?
- The demographic profile of the client
It is the first of the points that we must answer, and the most frequent question of them all is the sexWhat is male or female? Maybe both. Other demographic variables that are usually asked or that it is necessary to know to properly determine the target is ageeven the place.
Above all, the issue of location is very useful when we talk about stores, whether physical or online. This variable will depend a lot on the type of business you have and consider. Do I want to have / have an eCommerce? Answering this question can help you optimize the resources you are investing in your marketing strategy.
- The sociocultural level of your client
In this aspect we include the viable as the economic level of the potential customer, the education level, the Languages who can know their customs or even values. And this, how can we know? Well here tools like the ones come into play social networks that have helped us a lot to meet our potential clients, especially in aspects like these.
- The digital profile of the client
In line with the above, before we know what we can know about our clients, we have to know where we can find this information (maybe, in order, this should be point 1), where we can meet our potential client. And today there is no one who is not in the digital world if he wants to make himself known. Questions like what social networks do you have? Do you have a lot or little activity in them? Also in relation to online issues, you have to ask yourself questions such as: are visits made from home or from your mobile? What other types of websites do you visit?
In 3 tips you can narrow down the type of users that may be interested in your product, knowing them can help you greatly to be able to attract and retain them.