A well-optimized website has the advantage of the power to attract users, encourages them to return and, consequently, gets more conversions, understanding by conversion a purchase, a subscription to a newsletter or the completion of a form, among other actions . A modern image and a design responsive (which means that your website can be seen perfectly on any mobile device), are keys.
But let's not run. Let's go parts. We start
Optimization of your website: image and design
Image and visual aspect has always been and will be one of the most important factors within the advertising and marketing sectors. And it is that people are convinced through the eyes. And anyone in your niche can be a potential customer.
The typical topic that the first impression It is the one that also applies in the online world. On the Internet, most of the time, that first impression it is the one that comes through the sense of sight. So why not strive to make a good first impression to those users who can become your potential customers? In this way, you will go the right way.
Taking as an example of the world offline, a shop window of a shop is a window through which passersby can see and know the products or services offered to them inside and, even, through it they can get an impression of our management and way of working, A website is the showcase of a business or company on the Internet, a window or door through which millions of potential customers can become real customers.
The more careful the image of the showcase is, the better disposition its elements have and follow a pattern of order, and the better the presentation of the products or services that are exhibited there, the better the general image will be taken by people who see it. This translates into an increase in the trust and interest of potential customers. Otherwise, we will cause the opposite effect. The client will not even stand in front of the shop window, so that we will be totally invisible to him.
The same thing happens with websites on the Internet. Depending on how the website of a company or a business is designed and created, the potential client will take an image or another of it, which will directly influence their decision to carry out any type of commercial transaction and become a client of theirs.
Let's see some clear examples:
Here the question is clear: What image of your business or company do you want to give? The answer to this question will indicate the way forward.
Therefore, having a website that has a modern design, pleasing to the eye, simple to use and where you quickly find the information you need, causes a higher percentage of customer interest, which can originate an increase in visits to the website and the permanence in it and, consequently, an increase in sales, both in mode on-line as in physical or traditional way. And it has a lot to do with the user experience.
A good image of your website transmits confidence to users and this, in the long run, translates into an increase in sales, directly or indirectly.
Technological optimization: design responsive
Technology advances. And when it comes to web design, too. Today, Internet access is not only done through a computer. Mobile devices have reached computers in terms of Internet access and information search.
As the Report on the Information Society in Spain points out during 2016, 92% of Internet users in Spain access through a mobile device, which translates into more than 32 million Spaniards have accessed the Internet through their smartphone or tablet.
This means that if a website is not adapted so that it can be viewed on mobile devices, it may be losing 32 million potential customers in Spain alone. Do you really want to close this possibility? I'm sure not.
But not only that. Google, the giant Internet search engine, since April 2015 takes into consideration whether a website is adapted to mobile devices to display it in better positions than other websites in the results of the searches that users perform through Google itself.
This means that if a website is not adapted to mobile devices it will not appear in the top positions or pages when searching for something related to that website, which will favor its competitors.
In conclusion, today there is no other possibility: a website must have a design that adapts to be displayed on mobile devices. It is what is technically called design responsive.
That Internet users usually access the network through mobile devices is now a reality, so adapting the design to these devices is essential.
On the other hand, the new programming languages with which a website is developed are becoming more efficient, faster and offer a wide variety of functionalities that are quickly implemented on any website. This favors the development of the website and its subsequent maintenance and updating, considerably reduces the development and design time and, consequently, the cost and investment. Therefore, it is advisable to use current development technology when designing and developing any website, always being advised by the best professionals.
In conclusion, a website that is well optimized favors that users stay much longer visiting it and repeat visits over time, thereby achieving an increase in the conversion rate (more sales). The more visits, the greater the probability of sales. And in 100% of the cases, the optimization of a website causes a greater presence and visibility on the Internet, which translates into an increase in visits to the website.
And do you already have your website optimized? If you have already done so, have you noticed an increase in visiting time or an increase in sales? What changes have you observed since you adapted it?
Tell your experience in the form of comments. I look forward to meeting you.